Nordic youth are now demanding more ambitious and radical action from politicians and decision-makers to bring about change in our current system of production and consumption. But what are the specific concerns, motivations, inspirations, actions, approaches, and demands of this generation of young people in the Nordic countries? To understand this, we must look at both young people in general, but also those who are leading the way.

Nordic Council of Ministers

Implemented in

  • Europe and Central Asia

Sectors of activity
Environmental Services, Waste, incl. Chemicals, Transport

Type of initiative
Education & Awareness Raising

Start date


By studying the actions of young Nordic sustainable changemakers, we could learn what drives them, and use those insights to inspire other young people.

This analysis focuses on young people aged 13-30 in the Nordic countries, and how they relate to Sustainable Consumption and Production(SDG12). The analysis has examined young people’s concerns, motivation, inspiration, actions, approaches, recommendations and demands in relation to sustainable consumption and living. The analysis has also considered specific themes relating to sustainable consumption and lifestyles with a focus on food, electronics, waste, plastic, fashion, travel, and transportation. This analysis provides insights that can inspire politicians and decision-makers, businesses, and citizens to take action for a sustainable society.


As collected through the One Planet Reporting

Output level

Outreach and communication for SCP

  • Nordic Side-event at the UN High-Level Political Forum 2019 New York

Impact and Results

The project gathered data and survey demographics on Nordic youth summarized in a comprehensive analysis. The data has been classified in 8 chapters including recommendations.

1. Nordic Youth and the sustainable transformation
2. Concerns and worries
3. Approaches and actions
4. Inspiration and motivation
5. Barriers and Obstacles
6. Responsibility and change
7. Recommendations to young people
8. Recommendations to politicians.