The UNWTO International Network of Sustainable Tourism Observatories (INSTO) is a network of tourism observatories monitoring the economic, environmental and social impact of tourism at the destination level. The initiative is based on UNWTO’s long-standing commitment to the sustainable and resilient growth of the sector through measurement and monitoring, supporting the evidence-based management of tourism.

Implemented in

  • Asia / Pacific
  • Europe and Central Asia
  • Latin America / Caribbean
  • North America

Sector of activity

Type of initiative
Policy Frameworks & Tools, Research, Analysis, Assessment

Type of lead actor
United Nations / intergovernmental organizations

Start date

Shared by

Virginia Fernandez-Trapa

Programme Officer/ Sustaiable Development of Tourism


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The UNWTO International Network of Sustainable Tourism Observatories (INSTO) was created in 2004 with the main objective to support the continuous improvement of sustainability and resilience in the tourism sector through systematic, timely and regular monitoring of tourism performance and impact and to connect dedicated destinations in order to better understand destination-wide resource use and foster the responsible management of tourism.

Through the systematic application of monitoring, evaluation and information management techniques, the initiative provides policy makers, planners, tourism managers and other relevant stakeholders with key tools to strengthen institutional capacities to support the formulation and implementation of sustainable tourism policies, strategies, plans and management processes.


As collected through the One Planet Reporting

Outcome level

SCP monitoring and reporting

  • Tourism Observatory of Sonoma
  • Tourism Observatory of Waikato
  • Tourism Observatory of Toba Lake
  • Tourism Observatory of Sanur, Bali
  • Jiangmen Tourism Observatory
  • Panama City Tourism Observatory (Panama)
  • South Tyrol Sustainable Tourism Observatory (Italy)
  • Navarre Tourism Observatory (Spain)
  • Buenos Aires Sustainable Tourism Observatory (Argentina)
  • South West Tourism Observatory (Australia)
  • Thompson Okanagan Sustainable Tourism Observatory (Canada)
  • Antigua Sustainable Tourism Observatory (Guatemala)

Output level

Outreach and communication for SCP

  • 2019 Global INSTO Meeting

Impact and Results

Since the restructuring of the INSTO Framework in 2014, nineteen new members have joined the network.

Next steps and how to get involved

The process of joining the INSTO is detailed in the link here: