Ecological Union and The Vitality Leaf ecolabel have published articles on the occasion of World Ecolabel Day in one of the most popular online magazines about our planet - National Geographic Russia. The project was created in partnership with companies for which care for the environment has become one of the main priorities in their work - Leroy Merlin, Splat, Geranium & Partners.
Implemented in
- Europe and Central Asia
- Russian Federation
Led by
Sectors of activity
Environmental Services, Consumer Goods, Education
Type of initiative
Education & Awareness Raising
Budget
5500 US$
Start date
19/12/2020
Submitted on:
19/12/2020Objectives
Articles, infographics and a quiz will help people understand the variety of ecolabels and how they help the planet. These publications explain why the UN considers lifecycle ecolabels to be an effective tool for promoting sustainable consumption and production. And they tell which brands are responsible for nature, rather than shifting it onto us.
Articles: “How to bring the world closer to sustainable development without leaving the store. Part 1. Ecolabels, self-declarations and greenwashing ”and Part 2. Ecolabels by life cycle”. Quiz: "How not to get hooked on greenwashing"
Activities
As collected through the One Planet Reporting
Output level
Outreach and communication for SCP
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National Geographic Russia: a series of articles for the World Ecolabel Day
National Geographic Russia: a series of articles for the World Ecolabel Day
Regions
Europe and Central Asia
Lead organization
Ecological union
Objective
Articles, infographics and a quiz will help people understand the variety of ecolabels and how they help to save the environment. These publications explain why the UN considers lifecycle ecolabels like Northern Swan, Vitality Leaf etc. to be an effective tool for promoting sustainable consumption and production.
Achievements
50,000 National Geographic Russia readers have studied the materials on eco-products and ecolabels. During preparation of the articles a close connection with partners from the business sector was established.
Impact and Results
50,000 National Geographic Russia readers have carefully studied the materials on eco-products and ecolabels. Their number will grow.
Next steps and how to get involved
Interested stakeholders can get involved in the distribution of articles, including translating them into English.