Our project’s focus is behaviour change of staff and guests in tourism. Crystal Creek Meadows of Kangaroo Valley NSW Australia invited a smart system which encourages behaviour change through technology and training. We have now expanded this initial test to include partners in Australia, Dubai and UK. The system involves tourist accommodation asking guests to participate in using fewer resources and to use the pro-environmental infrastructure of the building to best effect.

Crystal Creek Meadows

Implemented in

  • Asia / Pacific
  • Europe and Central Asia
  • Middle East
  • Australia
  • United Arab Emirates
  • United Kingdom of Great Britain and Northern Ireland

Sectors of activity
Environmental Services, Education, Energy, Scientific Research, Development and Innovation, Tourism

Type of initiative
Education & Awareness Raising

Type of lead actor
Civil society

Start date

Shared by

Christopher Warren

Behaviour Change/Director

International Centre for Responsible Tourism - Australia

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1. Conduct trial during 2018
2. Measure resource use by tourist accommodation type and by climate
3. Assess cultural and social factors which effect implementation
4. Analysis findings and prepare report to share with STP 10 YFP


As collected through the One Planet Reporting

Output level

Training for SCP

  • Persuading Accommodation Guests to Conserve Resources
  • Completed design and content for a Vocational Educational Training for My Green Butler
  • Training for SCP: My Green Butler

Knowledge resource and technical tool

  • Doctor of Philosophy in Sustainable Tourism Innovation for Resource Conservation
  • Educational video to help explain resource conservation
  • Transitioning to smart sustainable tourist accommodation: Service innovation results

Outreach and communication for SCP

  • My Green Butler Trials

Outcome level

SCP monitoring and reporting

  • My Green Butler Reporting
  • Monitoring for SCP: My Green Butler 2019 Report
  • Impact of the project

SCP Commitments

  • Pilot Project: Transfer and Scalability

Education on SCP

  • PhD in Sustainability-oriented Service Innovation

SCP changes in practice

  • Changes in practices resulting from My Green Butler trainings and tool

Impact and Results

Already we have gained the support of a Middle East Government, NGOs in Australia and UK and WWF associate plus major hotel chain. These facts in themselves demonstrate behaviour change is positive at the government/industry level.

Next steps and how to get involved

We welcome other parties to join the trail and learn how they can reduce energy and water consumption in their tourist accommodation. Every site, every climate, and every culture offers us unique ways of modifying consumption. Your contribution would strongly enhance this project and the values of STP 10 YFP. Please contact Christopher Warren