GSTC promotes market access for certified sustainable businesses to travelers and travel providers of hotels/accommodations, with a strong preference for those businesses certified by accredited Certification Bodies. Online Travel Agencies (OTA’s) are responding to market demand for sustainable products and to their internal CSR and sustainability goals by seeking methods to provide easy and clear access to sustainable products and services to the marketplace of travelers.

Implemented in

  • Africa
  • Asia / Pacific
  • Europe and Central Asia
  • Latin America / Caribbean
  • Middle East
  • North America

Sectors of activity
Education, Public Procurement, Tourism

Type of initiative
Education & Awareness Raising, Policy Frameworks & Tools

Shared by

Roi Ariel

General Manager

Global Sustainable Tourism Council

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Objectives

GSTC promotes market access for certified sustainable businesses to travelers and travel providers of hotels/accommodations, with a strong preference for those businesses certified by accredited Certification Bodies. Online Travel Agencies (OTA’s) are responding to market demand for sustainable product and to their internal CSR and sustainability goals by seeking methods to provide easy and clear access to sustainable products and services to the marketplace of travelers. OTAs wish to highlight with a mark and provide their users a filter to identify “sustainable” hotels based on a reliable source of information.

Activities

As collected through the One Planet Reporting

Outcome level

SCP changes in practice

  • Hotelbeds joins the GSTC and launches The Green Hotels Programme to support sustainable tourism

Impact and Results

The GSTC promotes the development of broad market adoption and application of the GSTC Criteria. With the ultimate goal of increasing demand for sustainable travel and tourism offerings and building trust amongst travelers, the GSTC works to identify opportunities and solutions for alignment greater market potential. For this, we work closely with prominent Online Travel Agencies (OTAs) on marking hotels that are certified in search results. We also work as with large travel providers for preferred contracting of certified hotels and tour operators.

Next steps and how to get involved

OTAs interested in collaboration can contact GSTC directly.