- Asia / Pacific
- Europe and Central Asia
- Latin America / Caribbean
- Middle East
- North America
Sector of activity
Type of initiative
Education & Awareness Raising
AIM, the European Brands Organisation, organises the International Brands Nudging for Good Awards every 2 years. The event aims to inspire brands, promote the Nudging for Good concept and showcase great nudge initiatives. Nudging looks at influencing people’s behaviour positively and without constraints, based on Behavioural Insights.
Nudging looks at influencing people’s behaviour positively and without constraints, based on Behavioural Insights. Introduced by Cass Sunstein and Richard Thaler in 2008, Nudging is becoming a key tool for policy-makers, but has also gained increased support among the branded goods industry. Brands have a unique role to play in helping people to improve their behaviours and adopt more responsible and sustainable lifestyles.
Impact and Results
The event will highlight inspiring nudges, insights and innovative ideas. Renowned Nudge experts will highlight the importance of this concept and how it is implemented in the public and private sector.
Next steps and how to get involved
Please note, the Awards event is on invitation only.
Contact AIM - European Brands Association