Impactwala presents impact information to consumers in the form of a simple rating which can be further customised based on the user preferences. This information is made available at the point of sale on Impactwala’s e-commerce portal, and over time on other retailer websites so that consumers are able to take the impact data into consideration while purchasing online.

Implemented in

  • Asia / Pacific

Sectors of activity
Consumer Goods, Food & Beverage

Type of initiative
Education & Awareness Raising

Type of lead actor
Civil society

Start date
01/01/2017

Shared by

Minhaj Ameen

Founder

www.earthandus.org

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Objectives

Impactwala shall provide consumers with information on the environmental, health, social and economic impacts of products and services, right at the point of purchase. The initiative envisages that Impactwala will lead the world towards sustainable and ethical consumption by providing individuals with impact information; that will be generated from a wide array of sources and compiled with the help of latest information technology. The intention is to enable businesses in producing sustainably, and ethically, by creating demand through informed consumers.

Activities

As collected through the One Planet Reporting

No activities have yet been reported under this initiative

Impact and Results

Developed a rating methodology
Conducted market research on user perception and information needs
Developed a prototype

Next steps and how to get involved

Looking for institutional partners and resources to scale this not-for-profit initiative