The non-profit organisation Ecological Union developed a cartoon about responsible purchases. The aim of this project was to explain, in an entertaining way, the benefits of sustainable consumption and the role of ecolabels. It also served the purpose to promote the World Ecolabel Day held in 2018 and the recently developed Ecolabel Guide.

Implemented in

  • Europe and Central Asia
  • Russian Federation

Sectors of activity
Consumer Goods, Education

Type of initiative
Education & Awareness Raising

Type of lead actor
Civil society

Start date

Shared by

Yulia Gracheva


Ecological Union

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The objective was to provide an entertaining and effective explanation on Ecolabels Type I. To promote the World Ecolabel Day and the mobile application Ecolabel Guide.


As collected through the One Planet Reporting

No activities have yet been reported under this initiative

Impact and Results

More than 2500 views.