The “Green Sustainable Consumption Week” (hereafter, SCW) is a non-profit public activity initiated by China Chain Store & Franchise Association, in order to promote the concepts of sustainable consumption consumer information, certified sustainable products, green lifestyles, and environmental awareness through multiple channels to China’s public society by engaging consumers in various activities organized by partner retailers, enterprises, and organisations.

Implemented in

  • Asia / Pacific
  • China

Sectors of activity
Consumer Goods, Food & Beverage

Type of initiative
Education & Awareness Raising

Type of lead actor
Civil society

Shared by

Chong Li

China Chain Store and Franchise Association

Send an email


The objectives of the SCW are the following:
1. In response to the Party’s and Country’s call of Green Consumption, implement the Guidance on Green Consumption issued by ten ministries and commissions of the national development and Reform Commission, the Central Propaganda Department and the Ministry of Commerce.
2. To help consumers to setup scientific, healthy and environment-friendly consumption behaviours, such as reducing food waste.
3. To help make product sustainability information available to consumers, and help customer to recognize the sustainability information of products.
4. To help consumers establish an understanding of the contribution and impact of individual green life on the environment, society and national low carbon development.


As collected through the One Planet Reporting

Output level

Outreach and communication for SCP

  • Green Sustainable Consumption Week

Impact and Results

The numbers of the SCW participating stores have grown nearly 20 times with the participating stores increasing from 80 to more than 1,500 by 2017, and almost 2,000 in 2019.

The stores who get involved are from all kinds of businesses such as supermarkets, fashion, department stores, household appliance industry, and furniture& furnishing industry. E-commerce enterprises, such as JD, have also joined.

The activities were held in more than 120 cities in China by 2017, influencing more than 30 million consumers.

Next steps and how to get involved

If you are interested in the SCW activities, please send an email to :

Ms. Chong Li