The Green Action Fund is the funding element of Green Action Week, an annual global campaign running during the first week of October to promote sustainable consumption. The fund is administered by Consumers International, with materials, research, policy support, and joint-campaign communications being provided.

Since 2018, the theme for Green Action Week has been 'Sharing Community’, with participants encouraged to collaborate within their communities to increase access to sustainable goods and services.

Implemented in

  • Africa
  • Asia / Pacific
  • Latin America / Caribbean
  • Middle East

Sector of activity
Consumer Goods

Type of initiative
Education & Awareness Raising

Type of lead actor
Civil society

Start date

End date

Shared by

Adam Koper

Fundraising and Partnerships Coordinator

Consumers International

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The Green Action Fund (GAF) aims to promote sustainable consumption and reduce poverty in developing countries around the world. We do this by providing funding to Consumers International member organizations in developing countries to implement projects that will raise awareness of sustainable patterns of consumption and push for behavior change in consumers.

In previous years, our theme was 'Safer, More Sustainable Food for All'. In 2018, a new theme was adopted - 'Sharing Community'. With this new theme we are aiming to promote cultures of sharing as a way of ensuring sustainable consumption. This year's projects will encourage people to share what they have with others in their communities, rather than taking an individualistic approach to consumption.

Successful projects we have funded in the past have focused on a wide variety of topics: from sanitation and access to clean water, to organic food production and pollution.


In 2018 we funded 24 projects in 20 developing countries. The activities took place throughout September and October, with a focus on the first week of October - as part of the Green Action Week campaign.

Project activities included: awareness-raising workshops, training-of-trainer sessions, advocacy campaigns and street plays.

Impact and Results

This year's projects have reached hundreds of people around the world, and have been covered in local and national media publications. The projects have helped to raise awareness of the importance of sustainable consumption among consumers in developing countries, while also educating them about their rights as consumers and citizens.

While each GAF project is relatively small in scope, a single project can still have a positive impact. For example, in 2018 a project implemented by SEWA in Nepal educated women about the importance of household waste management, and trained them to produce their own compost and to grow their own organic food on shared ground. In this way, the project had a real difference in improving people's lives while working towards the goal of sustainable consumption.