The Green Action Fund is the funding element of Green Action Week, an annual global campaign running during the first week of October to promote sustainable consumption. The fund is administered by Consumers International, with materials, research, policy support, and joint-campaign communications being provided.

Since 2018, the theme for Green Action Week has been 'Sharing Community’, with participants encouraged to collaborate within their communities to increase access to sustainable goods and services.

Implemented in

  • Africa
  • Asia / Pacific
  • Latin America / Caribbean
  • Middle East

Sector of activity
Consumer Goods

Type of initiative
Education & Awareness Raising

Type of lead actor
Civil society

Start date
01/01/2017

End date
31/12/2020

Shared by

Adam Koper

Fundraising and Partnerships Coordinator

Consumers International

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Objectives

The Green Action Fund (GAF) aims to promote sustainable consumption and reduce poverty in developing countries around the world. We do this by providing funding to Consumers International member organizations in developing countries to implement projects that will raise awareness of sustainable patterns of consumption and push for behavior change in consumers.

In previous years, our theme was 'Safer, More Sustainable Food for All'. In 2018, a new theme was adopted - 'Sharing Community'. With this new theme we are aiming to promote cultures of sharing as a way of ensuring sustainable consumption. Projects from 2018 onwards will encourage people to share what they have with others in their communities, rather than taking an individualistic approach to consumption.

Successful projects we have funded in the past have focused on a wide variety of topics: from sanitation and access to clean water, to organic food production and pollution.

Activities

As collected through the One Planet Reporting

Output level

Outreach and communication for SCP

  • Consumer Awareness for Community Sharing towards Sustainability
  • English-language guidebook on seed saving methods
  • Seed sharing fair and market
  • Training programme on urban gardening
  • Street plays on waste management in Chennai
  • Information leaflet on management of day to day waste at household level and information booklet on sustainable consumption and the concept of sharing
  • Leaflets on protection of consumers' right to pasture use and handbook on bioengineering
  • seed sharing fair to popularise seed saving and sharing among Malaysian consumers
  • Awareness campaign: 'Eco-citizenship for sustainable consumption'
  • Consumer Awareness for Sharing Economy, Niger 2019
  • Consumer Awareness for Sharing Economy, Burundi 2019
  • Consumer Awareness for Sharing Economy, Chad 2019
  • Consumer Awareness for Sharing Economy, Senegal 2019
  • Consumer Awareness for Sharing Economy, Rwanda 2019
  • Consumer Awareness for Sharing Economy, Mali 2019
  • Consumer Awareness for Sharing Economy, Togo 2019
  • Consumer Awareness for Sharing Economy, Benin 2019
  • Consumer Awareness for Sharing Economy, Ghana 2019
  • Consumer Awareness for Sharing Economy, Zimbabwe 2019
  • Consumer Awareness for Sharing Economy, Côte d'Ivoire 2019
  • Consumer Awareness for Sharing Economy, Kenya 2019
  • Consumer Awareness for Sharing Economy, CAG India 2019
  • Consumer Awareness for Sharing Economy, CAI India 2019
  • Consumer Awareness for Sharing Economy, Malaysia 2019
  • Consumer Awareness for Sharing Economy, Fiji 2019
  • Consumer Awareness for Sharing Economy, CERC India 2019
  • Consumer Awareness for Sharing Economy, Consumer VOICE India 2019
  • Consumer Awareness for Sharing Economy, Pakistan 2019
  • Consumer Awareness for Sharing Economy, Nepal 2019
  • Consumer Awareness for Sharing Economy, Indonesia 2019
  • Consumer Awareness for Sharing Economy, Mexico 2019
  • Consumer Awareness for Sharing Economy, Lebanon 2019
  • Consumer Awareness for Sharing Economy, Sudan 2019
  • Consumer Awareness for Sharing Economy, Yemen 2019

Impact and Results

The funded projects have reached hundreds of people around the world, and have been covered in local and national media publications. The projects have helped to raise awareness of the importance of sustainable consumption among consumers in developing countries, while also educating them about their rights as consumers and citizens.

While each GAF project is relatively small in scope, a single project can still have a positive, tangible impact. For example, Association De Défense des Droits des Consommateurs (ADDC-Wadata), Niger, is training women in food preservation techniques and thus contributing to reducing the fluctuation of food prices during the year. This contributes to the overall goal of improving food security.

Next steps and how to get involved

Support the #GreenActionWeek campaign! Green Action Week is our opportunity to show how consumer advocacy groups, alongside other organisations and stakeholders around the world, are actively driving sustainable consumption. We will be using the week to celebrate the new ideas, insight and innovations that are delivering impact and progress towards SDG 12.

Join us by using #GreenActionWeek on Twitter and Facebook to share how you are marking the week. We want to hear updates from the campaigns or actions you are taking to promote sustainable consumption in your country or region.