- Asia / Pacific
- Europe and Central Asia
- Latin America / Caribbean
- Middle East
- North America
Sectors of activity
Environmental Services, Culture and recreation, Energy, Food & Beverage, Scientific Research, Development and Innovation, Tourism
Type of initiative
Education & Awareness Raising, Research, Analysis, Assessment
Type of lead actors
Business Sector, Civil society
The Good Rewards program by Good Compass is based on motivational science and game strategies to accelerate the shift towards more sustainable behaviours. Our Good Rewards program is designed to be an enduring framework to positively influence and reward sustainable behaviours simultaneously on both the supply and demand sides by encouraging and rewarding sustainable travelers choices and driving Providers sustainability performance improvement to transform the tourism sector for good. To keep our Members motivated to do more, we encourage healthy competition by tracking and comparing everyone’s progress and contribution.
In consultation with stakeholders, we developed our Good Rewards program guidelines, Terms of Services and marketing materials. We signed Sponsorship Agreements with initial Sponsors and confirmed their Good Rewards prizes so we have all the elements to start promoting to build a community of responsible travelers.
Impact and Results
We are aiming at building a community of travelers and Providers taking more actions to create a better future through tourism by encouraging and rewarding sustainable choices and sustainability performance improvement when booking a sustainable travel experience is the norm and when consumer demand makes it more profitable to run a sustainable business.
Next steps and how to get involved
We are seeking Good Rewards Sponsors. Good Rewards can be any sustainable tourism experiences or ethical products. As a Sponsor, you’re not only providing special offers and rewards enticing more people to do good and getting exposure in exchange, you are also contributing to drive the shift towards a sustainable tourism sector at the pace and scale needed to support the SDGs aspirations.