Good Compass' Good Rewards program, based on motivational science and game strategies, is designed to be an enduring framework to positively influence and reward sustainable behaviours simultaneously on both the supply and demand sides. The program aims to collectively accelerate the shift towards more sustainable behaviours by engaging, collaborating and connecting stakeholders across all sectors and all levels to transform the tourism industry for good.

Implemented in

  • Africa
  • Asia / Pacific
  • Europe and Central Asia
  • Latin America / Caribbean
  • Middle East
  • North America
  • Australia

Sectors of activity
Environmental Services, Culture and recreation, Energy, Food & Beverage, Scientific Research, Development and Innovation, Tourism

Type of initiative
Education & Awareness Raising, Research, Analysis, Assessment

Type of lead actors
Business Sector, Civil society

Shared by

Annie Beaulieu

Director

Good Compass

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Objectives

The Good Rewards program by Good Compass is based on motivational science and game strategies to accelerate the shift towards more sustainable behaviours. Our Good Rewards program is designed to be an enduring framework to positively influence and reward sustainable behaviours simultaneously on both the supply and demand sides by encouraging and rewarding sustainable travelers choices and driving Providers sustainability performance improvement to transform the tourism sector for good. To keep our Members motivated to do more, we encourage healthy competition by tracking and comparing everyone’s progress and contribution.

Activities

As collected through the One Planet Reporting

No activities have yet been reported under this initiative

Impact and Results

We are aiming at building a community of travelers and Providers taking more actions to create a better future through tourism by encouraging and rewarding sustainable choices and sustainability performance improvement when booking a sustainable travel experience is the norm and when consumer demand makes it more profitable to run a sustainable business.

Next steps and how to get involved

We are seeking Good Rewards Sponsors. Good Rewards can be any sustainable tourism experiences or ethical products. As a Sponsor, you’re not only providing special offers and rewards enticing more people to do good and getting exposure in exchange, you are also contributing to drive the shift towards a sustainable tourism sector at the pace and scale needed to support the SDGs aspirations.