The Marine Stewardship Council (MSC) conducts a biennial consumer survey exploring awareness, understanding, and trust around the MSC ecolabel and ecolabels more generally. We also ask what the most important ocean issues are to people. The results are made publicly available and presented by region (Asia-Pacific, Europe, North America).


Implemented in

  • Asia / Pacific
  • Europe and Central Asia
  • North America


Sectors of activity
Agricultural and Fishery, Consumer Goods, Food & Beverage

Type of initiative
Education & Awareness Raising, Research, Analysis, Assessment

Type of lead actor
Civil society

Start date

Shared by

Chantal Lyons

Assurance and Quality Manager

Marine Stewardship Council

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To understand current awareness of and trust in the MSC ecolabel and other ecolabels, and what ocean issues matter the most to consumers.


As collected through the One Planet Reporting

No activities have yet been reported under this initiative

Impact and Results

To inform the MSC's messaging to consumers to trigger greater action on ocean sustainability issues.

Next steps and how to get involved

Latest results can be found at