The Marine Stewardship Council (MSC) conducts a biennial consumer survey exploring awareness, understanding, and trust around the MSC ecolabel and ecolabels more generally. We also ask what the most important ocean issues are to people. The results are made publicly available and presented by region (Asia-Pacific, Europe, North America).
MSC
Implemented in
- Asia / Pacific
- Europe and Central Asia
- North America
Led by
Partners
Sectors of activity
Agricultural and Fishery, Consumer Goods, Food & Beverage
Type of initiative
Education & Awareness Raising, Research, Analysis, Assessment
Type of lead actor
Civil society
Start date
20/05/2019
Submitted on:
20/05/2019Objectives
To understand current awareness of and trust in the MSC ecolabel and other ecolabels, and what ocean issues matter the most to consumers.
Activities
Surveys conducted in 2016 and 2018. Next reporting in 2020.
Impact and Results
To inform the MSC's messaging to consumers to trigger greater action on ocean sustainability issues.
Next steps and how to get involved
Latest results can be found at https://www.msc.org/understanding-seafood-consumers