The initiative aims at reducing food waste in Germany. The initiative aims at helping consumers to reduce their food waste by applying 10 `golden rulesĀ“ of food waste reduction. The rules range from reducing shopping lists to proper refrigeration to usage of leftovers. The initiative also works with stakeholder groups.

Implemented in

  • Europe and Central Asia
  • Germany

Sector of activity
Waste, incl. Chemicals

Type of initiative
Education & Awareness Raising, Policy Frameworks & Tools

Type of lead actor
Government / public sector

Shared by

10YFP CI-SCP Coordination Desk

Coordination Desk


Send an email


As part of a campaign to reduce food waste among consumers and along the entire supply chain, the Ministry of Food and Agriculture launched the "Too good for the bin" initiative to engage citizens, companies and organizations in saving food. The goal of the initiative is to cut in half the estimated 11 million tons of wasted food by 2030.


As collected through the One Planet Reporting

Outcome level

Policy instrument for SCP

  • German government's Too Good for the Bin Intiative

Impact and Results

The initiative offers background information and useful tips for everyday life, and show how we can better buy, store and eat food. There is also an app which provides cooking ideas for preparing a meal from leftovers.

Next steps and how to get involved

Here is the website of the campaign (German only):