geoFootprint, the map to accelerate sustainable management of agricultural supply chains

Outreach and communication for SCP

• geoFootprint webinar
  geoFootprint webinar

  Regions

  Online activity

  Lead organization

  Quantis (lead) Cool Farm Alliance (co-lead)

  Objective

  On September 10, 2019, the geoFootprint public webinar was held. It was the first truly public unveil of the geoFootprint project and platform, show-casing the methodology, use cases and a demo of the first prototype. The webinar was also used as a call for involvement and catalyst to expand the future user base

  Achievements

  Over 7000 organisations from the Quantis network were invited, with focus on private and public stakeholders the food, apparel and cosmetics sectors, i.e. those in which Quantis is most active business-wise. The webinar gave the floor to Quantis' geoFootprint project manager Xavier Bengoa and CFA's geoFootprint lead Simon Miller, but also to a sustainability analyst from General Mills and the Director for Climate smart Agriculture & Sustainable Landscapes at the World Business Council for Sustainable Development (WBCSD). With 361 registrants and 176 attendees, the webinar was a success (a 50% participation rate is typically what Quantis experiments from such events). The webinar triggered numerous questions and positive feedback. Giving different perspectives, from different speakers, was well received and seen as a sign of openness and transparency. Dozens of people have accessed the webinar recording since then. The webinar registrants included sustainability professionals and C-level executives across different geographic regions, from a range of sectors and types of organisations, including companies like Bayer, Kering, Nestlé, Unilever, Tetra Pak, Heineken or Mars, and other stakeholders like WWF, BCI, The Nature Conservancy, IUCN and FAO.