The project develops and implements a global communications campaign for food from truly sustainable systems, supported by a critical mass of organisations that endorse this vision.

Implemented in

  • Africa
  • Asia / Pacific
  • Europe and Central Asia
  • Latin America / Caribbean
  • Middle East
  • North America

Sector of activity
Food & Beverage

Type of initiative
Education & Awareness Raising

Type of lead actor
Civil society

Objectives

The Food for Life campaign wants to make a significant contribution to motivating consumers for make consumption of food more sustainable: a balanced diet, sustainably produced, if possible within the region, and with a fair remuneration for the producers and consumed with little waste. By aligning a critical mass of multipliers (stakeholders who communicate about food issues, like media, NGOs, businesses, governments, but also individuals) who use effective messages and communication tools, a large number of consumers in many countries can be reached.
Food for Life therefore pursues two main objectives:
- To build a critical mass of like-minded organizations that use synergies, share best practices and leverage resources for raising consumer awareness to shift towards more sustainable food consumption and production systems;
- To effectively convey the importance and urgency to change current food choices and to highlight the many benefits of sustainable food and farming systems for consumers, producers and the environment.

Activities

As collected through the One Planet Reporting

Output level

Outreach and communication for SCP

  • Good Food 4 All campaign run with 24 partner NGOs raising awareness of EU citizens on sustainable agriculture and food systems

Impact and Results

The primary target group of the Food for Life campaign is the large section of consumers who are not indifferent to health or environmental issues, but who are not sufficiently aware of the connection with their daily food choices, or who are not (yet) motivated to actively endorse and choose sustainable food options. Particular focus is given to young people – teenagers, young adults, young parents.

Next steps and how to get involved

The project is coordinated and implemented by a consortium of IFOAM – Organics International (lead agency), HELVETAS Swiss Intercooperation and the Research Institute for Organic Agriculture (FiBL) in collaboration with an international communication agency. Partners and allies are invited to help reaching out to multipliers and consumers through their own networks.

Contact: food4life@ifoam.bio