Sector of activity
Type of initiative
Capacity Building & Implementation, Education & Awareness Raising
Type of lead actor
Enable sustainable tourism innovation for community initiatives in Kenya.
As collected through the One Planet Reporting
No activities have yet been reported under this initiative
Impact and Results
Immediate outcomes were seen in terms of the matchmaking between CBTOs and TOs. Another milestone of the event was the introduction of the CBT marketing guideline, which aims to support CBTOs, TOs and counties in the improvement of their marketing strategies and sustainable development of business operations.
Participants discussed and prioritized policies that can support CBT development and sustainability. The presentation and dissemination of the CBT marketing guidelines fostered collaboration between the 8 counties and 5 civil society organizations that attended the event.