Of interest to brands and start-ups looking to adopt circular business models, and policymakers interested in encouraging circularity.

A deep dive analysis of Extended Producer Responsibility (EPR) systems and green business models that increase product circularity in the textile and fashion sector. Plus policy packages proposals that would implement EPR and accelerate adoption of green business models.

Implemented in

  • Europe and Central Asia

Sectors of activity
Consumer Goods, Public Procurement

Type of initiative
Policy Frameworks & Tools, Research, Analysis, Assessment

Type of lead actor
Government / public sector

Start date

End date

Shared by

David Watson

Senior Consultant


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There is a need to improve circularity in clothing and textiles in all OECD countries. Extending the active lifetime of products and the materials they contain can reduce purchases of new products and virgin materials and give singificant environmental benefits. Far too much of our clothing is landfilled or incinerated while it still has value.

The objective of this project was to develop policy packages that could implement extended producer responsibility (EPR) and accelerate the adoption of business models and initiatives that extend the active lifetime of clothing and textiles. The focus was the Nordic region but the policy packages are of equal relevance in other OECD countries.


As collected through the One Planet Reporting

No activities have yet been reported under this initiative

Impact and Results

The project presents some useful findings:

For researchers - a typology of 25 different business models and initiatives within 6 main groups that extend product lifetimes (Report 1)

For brands/entrepreneurs - examples of business model cases adopted by businesses wrodwide that can extend product lifetimes and their strengths and weaknesses and external obstacles to their adoption (Report 1)

For policymakers - in-depth analysis and proposals for mandatory EPR regulation, policy that can encourage a voluntary industry-wide EPR system and 9 policy measures that in combination can accelerate the adoption of green business models that extend product lifetimes (Report 2)

The project results have placed policies for EPR and policies that accelerate green business models on the political agenda. The Swedish Environmental Protection Agency in particular has used the results to formulate policy proposals in a number of areas, some of which such as tax reduction on repairs, have been adopted.

Next steps and how to get involved

If you're a policy maker, brand/entrepreneur or other stakeholder in the textile value chain interested in business models that extend textile product lifetimes or in mandatory and voluntary extended producer responsibility systems, then read the Policy Brief for an introduction.

Or contact the project leader: David Watson at dw@planmiljoe.dk