- Europe and Central Asia
Sectors of activity
Environmental Services, Consumer Goods
Type of initiative
Education & Awareness Raising
Type of lead actor
The objective was to raise awareness, inform and educate marketing professionals on how to make more credible sustainability claims and communications. This audience has a responsibility to ensure all claims are done in the correct way, aligned with ISO guidelines and helping consumers make more informed choices on the more sustainable products. Marketers do not always know how best to make claims or which are the best practices for ensuring communications are reliable, comparable, relevant, etc. Especially when claiming on social or environmental benefits, it is crucial that these communications are done in the correct way. By educating the marketers responsible for making these claims, we can influence a broader set of people and ensure the next generation of product communications is done in the right way.
Part of Consumer Information for Sustainable Consumption and Production
Impact and Results
The session had over 50 guests present, representing many different consumer-facing brands from sectors including food&bev, apparel, retail, personal care and more. Many of the guests downloaded the guidance and have connected to learn more about making credible and engaging communications on sustainability.
Next steps and how to get involved
The conference is over, but if you are interested in presenting something similar to other companies, please feel free to contact me, Amanda.Martin@quantis-intl.com