Learning network on conscious consumption and sustainability for educators and students (age 6 to 15)


Implemented in

  • Latin America / Caribbean
  • Brazil

Sectors of activity
Consumer Goods, Education

Type of initiative
Education & Awareness Raising

Type of lead actor
Civil society

Start date

Shared by

Virginia Antonioli

Content and methodologies coordinator

Akatu Institute

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Creating pedagogical materials, practices and methodologies for educators and students;
Share successful initiatives highlighting conscious consumption practices at home, school or communities;
Promote the exchange of experiences and knowledge on conscious consumption and sustainability amongst the participants


As collected through the One Planet Reporting

Outcome level

Education on SCP

  • Sensitizing teachers and students for conscious consumption in Brazil in 2017
  • Sensitizing teachers and students for conscious consumption in Brazil in 2018
  • Mobile game for healthier eating habits
  • RangoMania
  • Sensitizing teachers and students for conscious consumption in Brazil in 2019

Impact and Results

The platform has 65,000 pageviews and 14,000 unique visitors per month (average for 2016). At least 6,000 teachers and 22,000 students in 2,800 schools are registered and directly engaged with the project. Due to the lack of computers at some public schools, sometimes 4 or 5 students use one computer at the same time to access the platform, with only one student registered, which multiplies by 4 or 5 the number of students engaged.
Where in person capacity building workshops are offered to teachers, numbers grow: in the state of Alagoas, a partnership with a local NGO resulted in 20% of the schools engaged; in the State of Roraima, a partnership with the Secretary of Education resulted in 70% of the schools engaged; in the state of São Paulo, a partnership with the Municipal Secretary of Education of the Municipality of São Paulo resulted in 8% of the more than 12,000 schools engaged.

Next steps and how to get involved

Presently, the main challenge is to stimulate teachers and students to engage with Edukatu in each and every year of the education cycle, so to guarantee the internalization of sustainability values and of conscious consumption behaviors. New strategies and additional partnerships are being designed to achieve this objective, such as influencing federal public policy to include the theme in the obligatory curriculum for schools and influencing state and municipal education Secretaries to establish bonuses for teachers who continuously use the platform. In addition, we have future plans to extend the project to High School (students from 15 to 17 years of age).