Ecolabel Guide app is developed to help consumers make sustainable choice of products based on the information that stands behind the label and to distinguish ecolabels from other labels.

Implemented in

  • Africa
  • Asia / Pacific
  • Europe and Central Asia
  • Latin America / Caribbean
  • Middle East
  • North America

Sectors of activity
Consumer Goods, Education, Public Procurement

Type of initiative
Education & Awareness Raising

Type of lead actor
Civil society

Start date

Shared by

Yulia Gracheva


Ecological Union

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Every time we go shopping, we can see that many food and non-food products are claimed to be “green”, ‘eco-friendly” or “organic”, and have labels that look very much like ecolabels. However, often there is no evidence of better environmental performance of such products. The expanding usage of unverified green claims with no substantial evidence got the name of “greenwashing”. To deal with this problem, common rules on environmental certification have been developing in the world for the last 20 years, such as the ISO 14020 series or international organic regulations. In the Ecolabel Guide app, we have put the world practice of environmental certification in different fields into a simple tool, which will empower consumers to choose sustainable products and be aware of “greenwashing”. The classification of the labels in the app is based on the Guide to Environmental Labels for Procurement Practitioners of the United Nations System, UNOPS, 2009.


As collected through the One Planet Reporting

Output level

Knowledge resource and technical tool

  • Ecolabel Guide Mobile App

Impact and Results


Next steps and how to get involved

Ecolabel Guide a constantly improving project. We invite you to make the world of green products more transparent by taking the following steps:
• Use “Recognize” function and take pictures of ecolabels. The more pictures are taken by the users, the better the recognition results are (the app uses Machine Learning).
• Sometimes the app might not recognize the picture. This might mean that this label is not in our database yet, and by taking the picture, you help us to investigate the new label and improve Ecolabel Guide.
• Contact us if you face any difficulties using the app or come across inaccurate information.