Too many advertising, creative, public relations, marketing and digital agencies are still 'playing both sides' and treating their role as neutral. They have some clients for climate solutions and yet they also run campaigns for fossil fuels. The first step to changing that is honesty – for agencies to be transparent about who pays their bills. Our the ultimate goal is to divest creative talent from destruction.

Implemented in

  • Europe and Central Asia

Sectors of activity
Consumer Goods, Culture and recreation

Type of initiative
Capacity Building & Implementation

Start date
25/07/2019

Objectives

For communication agencies to be transparent about who pays their bills and take a stance towards climate change. In the long run the objective is for communication agencies to divest from high carbon clients.

Activities

Signatory agencies commit to disclosing the percentage of turnover from high carbon clients by the end of the year.

Impact and Results

-90+ signatories and growing
-increased transparency
-first step towards divestment