A project supported by the 10YFP Trust Fund, under the 10YFP Consumer Information Programme.
Sustainable Consumption and Production (SCP) receives increasing attention from policy makers and society in China. The Research Programme aims at identifying new opportunities for promoting sustainable consumption in China especially in the retail sector. It has three outcomes, 1) Research Report on Consumer Information; 2) Guidelines for Retailers towards sustainable consumption; 3) Guidelines for Retailers on Responsible Sourcing of Seafood Products

Implemented in

  • Asia / Pacific
  • China

Sectors of activity
Consumer Goods, Education, Food & Beverage

Type of initiative
Capacity Building & Implementation, Education & Awareness Raising, Research, Analysis, Assessment

Type of lead actor
Civil society

Start date

End date

Shared by

Chong Li

China Chain Store and Franchise Association

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The objectives of the project are to:
1) Understand the situation and progress in the field of consumer information for SCP,
2) Increase consumers’ awareness and knowledge in this field,
3) Identify new opportunities and the driving forces for promoting sustainable consumption in China,
4) Change consumers’ and business sector’s behaviour towards sustainability,
5) Facilitate the relevant policy making.


As collected through the One Planet Reporting

Output level

Knowledge resource and technical tool

  • Guidelines on Responsible Seafood Sourcing for China Retail Industry
  • Guidelines for Chinese Retailers Towards Sustainable Consumption
  • Report on Consumer Awareness and Behaviour Change in Sustainable Consumption

Outreach and communication for SCP

  • Webinar on sustainable consumption in China

Impact and Results

- Consumer survey collected data in 10 cities
- Two expert committee meetings, with representatives of academia, government, retailers, UN agencies and NGOs
- Three media salons held during China Sustainable Consumption Week