The Wildlife Friendly Enterprise Network implements Certified Wildlife Friendly™ certification for products across a variety of sectors, including agriculture and livestock, non-timber forest products, and handicrafts. The program is based on the best available science and is implemented globally to assist producers in maximizing wildlife conservation outcomes, while helping products reach new markets, and assisting consumers in making truly Wildlife Friendly™ purchases.

Wildlife Friendly Enterprise Network

Implemented in

  • Africa
  • Asia / Pacific
  • Europe and Central Asia
  • Latin America / Caribbean
  • Middle East
  • North America

Sectors of activity
Agricultural and Fishery, Consumer Goods

Type of initiative
Capacity Building & Implementation, Financial Instruments & Investments

Start date

Shared by

Marissa Altmann

Assistant to the Executive Director

Wildlife Friendly Enterprise Network

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Wildlife Friendly™ certification provides best practice guidelines for farming and ranching enterprises who seek to generate environmentally-sustainable employment and food security in some of the most critical biodiversity hotspots on the planet. Our certification programs, also including species-focused initiatives such as Elephant Friendly™ Tea, Jaguar Friendly™ Coffee, and Wildlife Friendly™ IBIS Rice™ are trusted labels that guide consumers towards products that genuinely contribute to species and habitat conservation. Additionally, Wildlife Friendly™ certification provides a science-driven framework for producers seeking to implement practices that support ecosystem integrity, while also requiring that local communities are actively involved and see real benefits from truly Wildlife Friendly™ practices. Consumers are willing to pay a small premium for these products, absorbing the cost often associated with the implementation of best practices for biodiversity. The stories behind certified products and producers build consumer brand loyalty and open access to new markets, while bringing benefits to local communities. Incentivizing best practices across the landscape works to ensure positive conservation outcomes and increased tolerance for wildlife. Across the globe, Wildlife Friendly™ certification and the Wildlife Friendly Enterprise Network are leading the way in promoting agriculture for biodiversity along supply chains and in promoting shared values, understanding, and respect between producers and consumers.

Wildlife Friendly™ certification is a voluntary tool that uses the power of the marketplace to create on-the-ground change by providing incentives for the protection of biodiversity around the world. In so doing, we offer opportunities for people in rural and often disadvantaged communities. By offering scientifically-sound, measurable standards to agricultural producers around the world, Certified Wildlife Friendly™ increases the credibility and promotes understanding of wildlife stewardship among producers and consumers alike. Through this approach, WFEN works to support both communities and wildlife by creating incentives and enabling cross-learning for sound ecological management of farms, ranches, and other private lands.


As collected through the One Planet Reporting

Output level

Knowledge resource and technical tool

  • Development of the Certified Elephant Friendly™ Tea standards and certification program
  • Certified Wildlife Friendly™ Products

Impact and Results

Protecting 13+ million hectares of critical habitat including diverse wetlands, forests, and grasslands;
Supporting over 350,000 livelihoods through increased food security, income and employment;
Protecting keystone endangered species in Asia, Africa, and Latin and North America, and Europe, including the Snow Leopard, Red Panda, Elephant, Jaguar and Wolf.

Next steps and how to get involved

Visit for more information.
Contact Marissa Altmann at