The project will work with major retailers operating in Nicaragua, Honduras and Peru and their value chain partners to implement tried-and-tested sustainable product design tools into new product development (NPD) processes. A ‘Consumer Information Lab’ will also be used concurrently to build capacity and best practices in Latin American organisations for sustainability-led advertising of consumer goods.

Sectors of activity
Environmental Services, Consumer Goods, Education, Food & Beverage

Type of initiative
Capacity Building & Implementation, Education & Awareness Raising, Research, Analysis, Assessment

Type of lead actors
Government / public sector, Civil society

Start date
01/07/2017

End date
30/06/2019

Objectives

The project works alongside Latin American retailers, suppliers and policy makers, to embed sustainable, low carbon thinking into new product development.

Activities

As collected through the One Planet Reporting

Output level

Training for SCP

  • Train-the-trainers activity on 'Better by Design' for key actors (NCPCs and marketing experts) in Peru, Honduras and Nicaragua

Knowledge resource and technical tool

  • Better by Design – replicating promising practices, tools and methodologies to support and enable companies in Latin America to improve the sustainability of their food and beverage products
  • Better by design final report

Outcome level

SCP changes in practice

  • Better By Design (BBD) Project results in Grupo Union (Peru)

Impact and Results

INDUSTRIAS UNION
In Peru, Unión wanted to improve the sustainability of a popular granola product. Grupo GEA (National Cleaner Production Centre at CER) and BDD experts identified an opportunity to replace non-recyclable packaging to biodegradable packaging certified to the EN 13432 standard. With anticipated 250,000 packets produced per year the change of packaging could have a significant impact on product’s sustainability by reducing waste going to landfills and oceans and having 10 tons less of CO2-equivalent. Millennial consumer focus groups feedback shows a positive response to this new packaging.

A 2019 roadmap includes:
- Replacing some ingredients for local ones to improve product’s carbon footprint (less CO2) along the value chain.
- Switching to compostable packaging.
- Targeting millennial for the new product under development
- Marketing of the new product following the UN Consumer Information Guidelines.

MACDEL
In Honduras, CICOMER and the BBD team worked with Grupo MacDel’s on its Citrus Mac, a multipurpose cleaner product. Key results are the baseline analysis of current marketing strategy and the behavioural economics tool to design in store experiments preceding a sustainable market campaign design (following the UN Guidelines for Providing Consumer Information).

A 2019 Roadmap includes:
- Packaging: switch from non-recyclable bottles and single-use packaging to more sustainable options such as smart re-use systems for domestic & professional cleaning markets;
- Product formula: 100% natural, biodegradable, sustainably sourced and pH neutral ingredients;
- Certificates: fulfilling the EcoCert standard in support of the marketing campaign and verification of their commitments;
- New manufacturing plant with energy efficiency standards, equipment and renewable energy options.

DELMOR
In Nicaragua, The Cleaner Production Centre CPML and BBD team worked with sausages company Delmor who produces affordable meat protein products. Based on a baseline evaluation and hotspot analysis, opportunities for a more sustainable product were identified.

A 2019 roadmap includes:
- Replacement of ingredients for healthier complements and materials or natural origin to extend the shelf life
- Implementation of the communication campaign on a sustainable product
- Switch to biodegradable packaging

POLICY AREA
This advanced in Peru with the issuing on the Plastics Law 30884 (Dec 2018) with support of Grupo Gea and WRF.

Next steps and how to get involved

Among key results of this project is the overall recommendation to look in-depth into the eco-design of packaging for food and beverage, in general, which has great improvement potential.

If interested in building the first cluster of companies and experts engaged in sustainable packaging in LATIN AMERICA and willing to share their experiences and advance the agenda on this area, please contact info@wrforum.org