Behavioural Insights (BI) help understand how context and other influences can impact decision-making and inform the actual behaviour of people and organisations. The BI approach focuses on understanding what actually drives the decisions and behaviours of citizens, rather than relying on an assumption of how they should act.Behavioural practitioners and policymakers around the world have called for guidance on how to apply BI more systematically and responsibly.

Implemented in

  • Asia / Pacific
  • Europe and Central Asia
  • North America

Sectors of activity
Consumer Goods, Financial Sector, Food & Beverage

Type of initiative
Policy Frameworks & Tools

Start date


The BASIC framework provides practitioners and policy makers with a
set of tools that can be applied to policymaking along with other existing behavioural frameworks. The OECD has developed both a toolkit and a shorter brochure that guides the policy maker through a methodology that looks at Behaviours, Analysis, Strategies,
Interventions, and Change (abbreviated “BASIC”). It startswith a BASIC guide that serves as an indispensable and practical introduction to the BASIC manual.


As collected through the One Planet Reporting

Output level

Knowledge resource and technical tool

  • Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit
  • The BASIC Toolkit: Brochure

Impact and Results

What are the ingredients of good Foreword
behavioural public policies? When and how should BI be applied to policymaking? Can we use our knowledge of how people think and make decisions to create more effective interventions? The BASIC Guidebook addresses these fundamental questions and provides a starting point to learn about the process of incorporating BI into policymaking.