Native Hotels promote accessible tourism, paying particular attention to ensuring accessible communication. Vibrating watches with alerts and messages for deaf customers or signage packs in Braille and embossed to facilitate the visually impaired a better stay in the hotel, its rooms and bathrooms. They have launched the most accessible web platform for the travel industry, that allows users with any kind of disability to browse the Internet even blowing, emitting a sound or touching any key.

NATIVE Hotels & Accessible Tourism

Implemented in

  • Africa
  • Europe and Central Asia
  • Latin America / Caribbean
  • France
  • Italy
  • Mexico
  • Morocco
  • Portugal
  • Spain

Sectors of activity
Scientific Research, Development and Innovation, Tourism, Transport

Type of initiative
Capacity Building & Implementation, Other

Type of lead actor
Civil society

Start date

End date

Shared by

Pablo Ramon

Founder and DirCom

NATIVE Hotels and Accessible Tourism

Send an email


In December 2017, UNWTO and the 10YFP Programme for Sustainable Tourism chose NATIVE Hotels and Accessible Tourism among the 6 projects to be highlighted at the International Symposium Empowering Tourism Destinations Sustainability through Innovation, held in Botswana. In its format, NATIVE is the pioneer since 2010.
Accessible Tourism needs a global agent with global tools to succeed worldwide. Because more than 600 million elderly people and people with any kind of disability need global tools. Most of regional or national Apps for accessible tourism are not being fully successful, because tourism does not want borders. Travelers don´t want to upload 18 different Apps to cross Europe, in different languages, with different icons and different standars. To begin with, 500 million users can't use a PC if web platforms are not built following accessibility parameters.
We have created a fully accessible platform for all users, also an "accessible ecosystem", and our main objective is to launch it to a global scale. This accessible ecosystem has been introduced at the conference on accessible tourism at WTM London 2017. Our project has been recognised by the World Travel Market-Responsible Tourism Awards in 2014, by the Trophée Maroc du Tourisme Responsable 2014-Moroccan Ministry of Tourism, also by the WTTC Tourism for Tomorrow Awards for Innovation in 2017, and others. But has not yet expanded.
Expanding an accessible ecosystem on a global scale is necessary to achieve Equality, Goal number 10 for Sustainable Development. Inequality in access to tourism generates not only a situation of injustice typified by international law, but a loss of business.
There are still many hoteliers who think that accessibility for the public in their establishments is something that concerns the State, the social services. Many still link accessibility to charity. What a huge mistake. As shown in the report on Accessible Tourism of the European Commission 2015, customers with disabilities generate invoices between 30 and 70% higher than standard customers. At NATIVE we are mainly driven by the desire to serve our clients. But also by helping the hoteliers involved, improving their occupancy ratio.
A Development maintaining the current apartheid against elderly customers and customers with disabilities is not sustainable. We work to make this fact visible and encourage tourism professionals to respect the Equal Opportunity laws in force in all the UN signatory countries.


As collected through the One Planet Reporting

No activities have yet been reported under this initiative

Impact and Results

The impact of NATIVE's "Accessible Ecosystem" expansion would be threefold:
- A greater presence of the elderly public and customers with some disability in the tourist offer.
- An improvement in revenue management of tourism businesses.
- New solutions for special needs of elderly customers and people with disabilities will be created.
- Greater compliance with Goal 10 of Sustainable Development, "Reduced inequalities".

Next steps and how to get involved

-Complete a global database of accessible accommodations
-Complete a global database of accessible activities
-Create and disseminate at a global level a decalogue of the elements that the public with special needs requires to enjoy their leisure time as other customers.
- Adapt the civilian software version of a military accessibility tool, which will be available in a free software solution for our users, and which will put higher the bar of what an accessible web can do.
-Install an online booking engine in the accessible web platform of NATIVE or integrate the working philosophy of NATIVE and its accessible web tool into an existing global hotel / tourism platform for its fastest expansion.

-Integrating the working philosophy of NATIVE and its accessible web tool into an existing global hotel / tourism platform.

-Financing the development of the NGO to expand the system globally, having the funding entity as the main partner or sponsor.