This 12/12, its time to celebrate SDG12

Cruelty Free International are asking you this 12/12 to celebrate SDG 12 and to let the world’s decision-makers know that cruelty free products belong in the sustainable consumption and production debate, and to proudly share online why you think being cruelty free is important. Sustainable Development Goal 12 is about producing and consuming in a way that protects the environment, as both businesses and consumers act more ethically and responsible to promote sustainable lifestyles Cruelty Free International believes this also means agreeing that using animals to test everyday products and their ingredients – including cosmetics – is cruel, outdated, bad science, unethical and unsustainable. And it means that consumers should try to shop and promote cruelty free products. Increasing the accessibility of information regarding the sustainability of a brand, including whether it has been tested on animals or not, is a key driving factor to help empower consumers and accelerate progress towards achieving SDG 12. Cruelty Free International’s Leaping Bunny certification is one of the road-testers for our Guidelines for Providing Product Sustainability Information and is the world’s leading cruelty free standard, providing consumers with clarity and confidence on which products have not been tested on animals. Back in October, 8.3 million consumer voices signed their petition calling for the UN to act and enforce global cruelty free cosmetics. WHAT YOU CAN DO Using the #CrueltyFree pledge card, tell the world why you’re committed to being cruelty free and share that via your Facebook, Twitter or Instagram profiles and join the conversation via #CrueltyFree #SDG12 #GlobalGoals WHAT YOU CAN DO Using the #CrueltyFree pledge card, tell the world why you’re committed to being cruelty free and share that via your Facebook, Twitter or Instagram profiles and join the conversation via #CrueltyFree #SDG12 #GlobalGoals Back in October, 8.3 million consumer voices signed their petition calling for the UN to act and enforce global cruelty free cosmetics. Now, this 12th December, we want to amplify those voices with a massive social media action highlighting the fact that being cruelty free is part of sustainable consumption and production and achieving Sustainable Development Goal 12. Using the #CrueltyFree pledge card, we would love you to tell us – and the world - why you’re committed to being cruelty free and share that via your Facebook, Twitter or Instagram profiles. Print this out and take a photo with your friends, colleagues or pets and join the conversation via #CrueltyFree #SDG12 #GlobalGoals