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Your single source for guidance around Product Sustainability Information!

This webpage gathers initiatives, knowledge tools, and projects around the communication of product sustainability. Here, you can also have access to the results of the Road Testing of the Guidelines for Providing Product Sustainability Information and its associated case studies - that have been published here as we finalize them. 
The primary objective of the 'Product Sustainability Information Hub' is to provide the network of the Consumer Information Programme with information and news on what is being developed on the topic.

Guidelines for Providing Product Sustainability Information

The Guidelines aim to set a common ground for effective product sustainability information to consumers. The document includes a comprehensive set of high-level principles for users to follow, and guidance on how to apply them. They cover fundamental and aspirational approaches and can be applied in developed and developing countries, and by companies of all sizes. 

Training Webinars and Workshops on 'Communicating Product Sustainability' 

In order to raise awareness and build capacity on the Guidelines for Providing Product Sustainability Information, the Consumer Information Programme offers tailor made trainings on how to best communicate product sustainability information. During the trainings, participants are guided through the 10 high-level principles of the Guidelines and discuss a hypothetical advertising to consider its positive and negative elements against the Guidelines. Participants are sensitized on what to look out for when providing such information (as a company), when receiving and validating it (as a consumer or civil society), or when setting institutional or policy frameworks around the issue (as a government or standard/ labelling body).


Are you interested in organising your own workshop around the Guidelines? Download here the Train the Trainers!

Self-Assessment Tool 

If you are interested in self-assessing and improving the way you are communicating with consumers about product sustainability (through marketing claims, labels, voluntary standards, product declarations, etc.), this complimentary benchmarking tool is for you! This tool serves as a checklist following the Guidelines’ 10 principles and allows you to analyse one specific product’s sustainability information (a claim) of your choice (existing or in development) at a time. 

You can also access here the printout version of the self-assessment tool. 

The self-assessment tool is also available in Spanish.

Ready to Drive the Market: Experiences from Road Testing the Guidelines for Providing Product Sustainability Information

This report complements the Guidelines for Providing Product Sustainability Information by offering insights into the practical application of the Guidelines’ ten principles, based on the outcomes of a global road testing exercise that was held from January to June 2018. This document presents results, challenges and lessons learned throughout this process, and is complemented by a number of case studies around the practical application of the Guidelines’ principles by companies and standard-setting organizations: the so-called road testers. You can read about the launch of this publication here

Real-life Case Studies 

The case studies are published here as they are finalised. Our objective with these case studies is to share a practical and didactic application of the Guidelines' principles by companies and standard-setters. The One Planet network does not endorse any of the products or claims presented in these case studies in any way or for any purpose. Quality and quality control are the sole responsibility of the organizations which self-assessed the way they communicate with consumers.

Sector: Food and Agriculture 

Sector: Chemicals 

Sector: Consumer Goods

Sector: Garments and Textile

Sector: Financial Services 

Sector: Manufacturing Sector

Sector: Retail

Sector: Sports Equipment and Accessories

  • Mavic SAS (road tester, but no case study developed)

Sector: Household and Personal Care

Sector: Tourism and Hospitality

Sector: Automotive Sector 

Multi-sector initiative 

  • Initiative for Compliance and Sustainability - ICS (road tester, but no case study developed)


Research reports applying the Guidelines 

The Consumer Information Programme has developed and supported research reports that applied the principles of the Guidelines for Providing Product Sustainability Information to product sustainability information provided to consumers. Two such studies have been published so far: one on plastic packaging and one on garments and textiles. We encourage others to follow the methodology outlined in these reports and apply it to other sectors or product categories to assess the sustainability information according to the Guidelines' principles and make recommendations how to better align provided sustainability information with our guidance.

Plastic Packaging

Garments and Textile



If you are working on product sustainability information, or if you are aware of a relevant initiative that should be linked up here, please reach out to us

The Consumer Information Programme is running a working group that brings together experts and stakeholders in product sustainability information to implement the Guidelines. Find more information and how to get involved here.

Other Guidance Documents 


A Members Guide to GENICES (GEN 2016)

A Review of Public Policies relating to the use of Environmental Labelling and Information Schemes (ELIS) (Klintman, 2016)

Building Demand for Sustainable Commodities (ISEAL, 2015)

Code of Advertising and Marketing (ICC, 2018)

Consumer Information Tools and Climate Change (UNEP, 2020)

Guidance for Communicating Hotspots: The Effective Use of Sustainability Information to Drive Action and Improve Performance (UN Environment, 2017)

The Procura+ Manual: A Guide to Implementing Sustainable Procurement 

Compliance Criteria on Evaluating Claims (MDEC, 2016)

Consumer Market Study on Environmental Claims for Non-Food Products (European Commission, 2015)

Eco-Promising: Communicating the Environmental Credentials of your Products and Services (BSR, 2008)

Environmental and Ethical Claims in Marketing (The Consumer Ombudsman Norway, 2009)

French Practical Guide to Environmental Claims for Traders and Consumers (French version available here)

Guía Communicación Verde (Fundación Chile) (in Spanish)

Green Claims Guide (DEFRA)

Guidance from the Consumer Ombudsman on the use of Environmental and Ethical Claims in Marketing (Danish Consumer Ombudsman, 2014)

Guidance on the Application of Unfair Commercial Practices Directive (European Commission, 2016)

Guidelines to Assess Environmental Performance Standards and Ecolabels for Federal Procurement (United States Environmental Protection Agency, 2016)

ISEAL Credibility Principles (ISEAL, 2013)

ISEAL Challenge the Label 

ISEAL Sustainability Claims Good Practice Guide 

ISO 14020: Environmental Labels and Declarations - General Principles (ISO, 2000)

ISO 14021: Environmental Labels and Declarations - Self-declared Environmental Claims (ISO, 2016)

ISO 14024: Environmental Labels and Declarations - Type I Environmental Labelling (ISO, 1999)

On-Pack Recycling Label (OPRL) Guidance 

Product Environmental Footprint Pilots (European Commission)

Product Sustainability Information: State of Play and Way Forward (UN Environment, 2015)

Recommendations of Specifications, Standards, and Ecolabels (United States Environmental Protection Agency, 2018)

UN Guidelines for Consumer Protection (United Nations, 2003)

WRAP Knowledge Base


"The Guidelines have offered us a clear learning on how to communicate the sustainability attributes of our products to consumers and the exercise was a turning point for a deep reflection on such communication." Auchan Retail España
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