Otro consumo para un futuro mejor: Informe Extenso

Between February and April 2018, the spanish consumers association OCU and the Forum of New Economy and Social Innovation (NESI) carried out the research “Other consumption for a better world” to understand the sustainable consumption habits of Spanish consumers, their barriers, sustainable consumer trends and degree of involvement with twelve “new economies”: circular, collaborative, social & solidarity, ecologist, the common good, slow movement, degrowth, transition network, feminist, the commons, ethical finances and positive impact economy. We have also talked with 26 experts in new economies to understand the purpose of their movements in different areas of consumption, from food to finance, going through fashion, leisure, mobility or domestic consumption. Thanks to all this, we can affirm that there are a majority of Spanish consumers (73%) that take into account ethical and environmental aspects when taking purchase decisions, that they are receptive for a major change, and that new economies offer alternatives, trust, motivation and wellbeing to sustainable consumers.