The Honest Product Guide
- The Consumer Goods Forum (Business Sector)
- Futerra (Scientific and Technical)
Type of document: Communication / Awareness Raising
The Consumer Goods Forum and the change agency Futerra have joined forces to investigate the cutting edge of transparency.
In the guide we delve into what those businesses and consumers agree is the most important topic of transparency: the impact of products themselves.
This Honest Product Guide is designed for business leaders, brand owners, marketers, experts and changemakers seeking to solve the crisis of trust between companies and the consumers they serve.