The Business Case for Eco-Innovation

This publication sets out to demonstrate the compelling business case for eco-innovation and how it can enable your company to carve out commercially interesting opportunities. You are presented with examples from companies that have integrated eco-innovation at the core of their business strategy. The findings demonstrate considerable business benefits including: increased market access, value creation and business growth (with an average annual growth of 15 % from eco-innovative companies) along with increased operational resilience. As a result of eco-innovation, these companies are developing new solutions and products1 which can perform above industry standards. With global resource scarcity and environmental degradation presenting growing challenges for business, along with related market and regulatory pressures, companies are facing a need to think more strategically about the sustainability of their business. Eco-innovation can help transform these challenges into new market opportunities.