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Project Green Call

  • Published on November 27, 2017
EEG has been collecting mobile phones for recycling since 2009. However, in 2016, it formally initiated Project Green Call to engage its student members to collect and deposit 15 mobile phones each for recycling during a period of one month. Once achieved, these student members are presented with a certificate of participation. In 2017, the Initiative ran on the special date of 17/5/17 – 17/16/17.
The main objectives of Project Green Call are: • To create awareness at the grass root level on the need to preserve the environment by specifically engaging EEG student members; • To educate people on the need for suitable waste management practices - specifically to 'Rethink, Reduce, Reuse and Recycle'; • To create more action platforms to engage different members of the society; • To contribute to energy and resources conservation; • To reduce the volume of waste going to landfills and promote the regular practice of recycling to achieve this goal As mentioned previously, EEG has an active mobile collection programme since 2009 wherein individuals and companies from all over the UAE collect and deposit all brands of used mobile phones for recycling. These mobile phones are sent to recycling facilities where they are crushed and the valuable materials such as gold, copper etc. are extracted and introduced back into the production line. This active behaviour – promoting ‘Rethink, Reduce, Reuse and Recycle’ – makes individuals more open to sustainable production and consumption patterns. Thus, initiatives such as Project Green Call can lead to profoundly lower generation of waste in the long run. In 2017, EEG witnessed an active participation of 26 student members who were successful in collecting 419 pieces of mobile phones in a span of one month. Since its inception, EEG has been synonymous with efficient waste management through its year-around campaigns and drives. Specifically, with mobile phones, EEG has been successful in collecting and depositing 35,796 mobile phones for recycling since 2009. EEG also organises several dialogue sessions with schools and private organisations to raise awareness on mobile phone recycling. In 2017, Project Green Call had the following impacts: • The mitigation of 0.070 MT of carbon dioxide; • Saving of 344 trees; and • Saving of 1,461 gallons of gasoline Another noticeable impact has been the increase in participation for Project Green Call. There was a 42% increase in the collection of mobile phones and 37% increase in participation in 2017 as compared to 2016. In the last two years of Project Green Call, we have seen tremendous growth that has resulted in the collection and recycling of 714 mobile phones. However, with the right partnership with like-minded organisations and individuals, we would like to create more traction and reach out to more students to bring them on board. It is imperative that the youth realise and recognise the importance of proper waste management of their consumer goods. And we believe, with the right partnership, we will be successful in doing so.
Project start date
27/11/2017
Project end date
27/11/2017

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