Tourism in Liechtenstein’s mountain region should also remain competitive in the future and achieve a solid level of occupancy rates both in summer and in winter. To meet this aim, the government have commissioned the development of a comprehensive tourism strategy. For this process all relevant stakeholders have been involved and attended a 4 days workshop. Now the strategy will be implemented by a strategic group also representing all relevant stakeholders.

tourismus.li

Implemented in

  • Europe and Central Asia
  • Liechtenstein

Led by

Sector of activity
Tourism

Type of initiative
Policy Frameworks & Tools

Type of lead actor
Business Sector

Start date
01/01/2017

End date
31/12/2018

Shared by

Mohammed BEKKALI

Programme Officer, in Charge of Sustainable Tourism

Ministry of Tourism and Air Transport and Handicrafts and Social Economy

Send an email

Objectives

The main goal is to formulate the sustainable strategy and to implement it step by step. Additional a structure of all relevant stakeholders should be put in place to guarantee a long term success of the implementation.

Activities

Since the new construction of the mountain railways, there have only been selective strategies for the mountain area. Now, the aim is to formulate a common strategy. This should in turn enable coordinated marketing activities and products of the various local providers in the future. In this way, efficient and effective work can be guaranteed.

Impact and Results

gutungut manages the complete process. Different interest groups are involved from the beginning. This ensures that the interests of the government, tourism service providers, local farmers/businesses, environmental associations and sports associations are considered. To reinforce the theme, a workshop week was held, where all actors collaborated on the strategy together.

Next steps and how to get involved

Regular roundtables offer the possibilities for all stakeholders to be involved in the further development.