Research about the opportunities of the "New Economies" for a sustainable consumption.
"New economies" is the name of the models that have a social purpose, ecological sustainability, collaboration, openess, justice and re-localisation.
• Social and Solidarity economy
• Economy for the Common Good
• Collaborative economy
• Economics of Hapiness
• Transition towns
• Blue economy
• Banking on values
• Feminist economy
• …


Implemented in

  • Europe and Central Asia
  • Spain

Sectors of activity
Consumer Goods, Energy, Financial Sector

Type of initiative
Education & Awareness Raising, Research, Analysis, Assessment

Type of lead actor
Civil society

Start date

End date

Shared by

Amaya Apesteguia

Expert in ethical consumption

Organización de Consumidores y Usuarios (OCU)

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The objective of the research is to identify the challenges and opportunities of the "New Economies" for sustainable consumption.
- To understand the Spanish Consumers knowledge of these New Economies, as well as their satisfaction and barriers
- To analyse the challenges and opportunities of these movements in areas such offer, price, sustainability, transparency or consumer habits
- Draw proposals for a conscious consumption.


1. Description of the New Economies: Origin, values, structure of their organisations, geographical scope, members, networks, achivements...
2. Generation of a map of shared values
3. Analysis of their proposal about (sustainable) consumption
4. Consumer's survey: focus groups for active users and online survey for general population
5. Price analysis: comparison of their products and services with "traditional" ones
6. Research of their proposals for consumers in terms of sustainability, transparency, offer, consumer habits and local consumption
7. Recommendations for consumers, New economies and Governments for a more conscious consumption

Impact and Results

The results of this research will be published in the magazines of the Organisation of consumers and users in Spain, that reach 250.000 families
A public online report will be released in Spanish, to influence New Economies to improve their impact to raise sustainable consumption
An executive summary will be written in English to get European Institution working on this field.

Next steps and how to get involved

Please share with us your knowledge about New Economies and their impact on consumers all around the World.
We'll be pleased to share our findings with you and start a dialogue with the purpose to improve sustainable consumption and production.