Skip to main content

CCI Business Optimizer

  • Published on January 31, 2018
CCI Business Optimizer is a fun, interactive and free web application that allows hotels and restaurants to identify eco-friendly gestures to set up in every room of their building. Based on aggregate data, CCI Business Optimizer calculates the average savings achievable per establishment, expressed in euros and material/energy flows. At the end of the experience, a report of the best practices chosen is available by mail as well as professional testimonials geolocation based.Available in French
With CCI Business Optimizer, CCI France is aiming at pointing out the average savings that Accommodation and Food and Beverage industries could achieve when setting up sustainable gestures or management in their unit. Thanks to an innovative and interactive format, CCI Business Optimizer is more likely to convinced professionals to undertake further actions, at the speed and level they want to. CCI Business Optimizer is a universal solution, at a French level, that links towards existing solutions among which to pick up in order to implement a more sustainable management in tourism’s businesses. CCI Business Optimizer is free to use for professionals and partners, so it can be used and raised awareness of a maximum of people. On the other hand, the study of users’behaviour would be analysed in order to have a better knowledge of the Tourism’s industry needs in environmental management field: ex. what are the gestures the most consulted, what numbers of action users are ready to take, what is the average amount of savings achievable…. Based on aggregate data issued from a previous experience, CCI Business has been developed in 4 months during the International Year of Sustainable Tourism. It has been launched during Top Resa, a major French Tourism fair, and presented to the public in September 2017. Thus, it has been relayed by major actors and networks: CCI de France, Unions (Umih, Synhorcat), Clef Verte, Ademe, Unat, Fairbooking, ATD, etc. It also got a warming welcome by Tourism’s press. CCI Business Optimizer was selecting at the Palmes du Tourisme durable award in October 2017 by a specialized jury and received 3000 votes from the public. In 2018, we are planning different actions of communication and would start the evaluation. After 3 months, the website already received more than 1000 visitors among which 60% of hotels and 40% of restaurants. First evaluations are made though we are rather aiming at strengthening testimonial part and partnership framework, and boosting traffic. The average hotel’s simulation shows that 2,700 euros could be saved per year per unit if CCI Business Optimizer’s users were implementing the actions chosen (average attendance of 9400 overnight stays a year). The 3 top actions are: - Adapting TV equipment - Adapting WC system - Adapting air conditioning system The average restaurant’s simulation shows that 1,700 euros could be saved per year per unit if CCI Business Optimizer’s users were implementing the actions chosen (average attendance of 12,200 people a year). The 3 top actions are: - Adapting menu in order to minimized wastes - Adapting lightening system in the dining room - Adapting tap equipment in the toilet room We gathered 10 major partners in the project and benefited of more than 15 press articles. We are now undertaking actions in order to boost the website's traffic.

External source(s)

Programme(s):

You might also be Interested in