The project will work with major retailers operating in Nicaragua, Honduras and Peru and their value chain partners to implement tried-and-tested sustainable product design tools into new product development (NPD) processes. A ‘Consumer Information Lab’ will also be used concurrently to build capacity and best practices in Latin American organisations for sustainability-led advertising of consumer goods.

Sectors of activity
Environmental Services, Consumer Goods, Education, Food & Beverage

Type of initiative
Capacity Building & Implementation, Education & Awareness Raising, Research, Analysis, Assessment

Type of lead actors
Government / public sector, Civil society

Start date
01/07/2017

End date
30/06/2019

Objectives

The project works alongside Latin American retailers, suppliers and policy makers, to embed sustainable, low carbon thinking into new product development.

Activities

2017
The project kicked off to a flying start in which an initial webinar was held to introduce the 42 participants from across the three nations and beyond to the concepts of sustainable project design and sustainability led advertising. See here: www.wrforum.org/wp-content/uploads/2017/12/BBD-Webinar-Slides-SPDDSACC-9-Nov-2017-S

The webinar was followed up with a 3 day train-the-trainer event held at the venue of the Ministry of Environment in Lima, Peru in November. Here participants (retailers and local NGOs) learnt how to use established tools and methods to apply Sustainable Product Design to new product development (NPD) lines and learnt how to apply best practice for sustainability-led advertising for consumer goods via a ‘Consumer Information Lab’. Training kit is here: www.wrforum.org/wp-content/uploads/2018/04/1.BBD_SPDD_SACC-Politicas-Kit-light4.pdf

2018
In Honduras (Tegucigalpa & San Pedro Sula) on March 12-13, workshops were delivered for 22 participants. It was held with the participation of the Ministry of Environment and CONADES (contact for One Planet network), experts and two private companies selected due to their presence in the national and regional markets, their own retail stores and investment potential: 1) Grupo MacDel (cleaning products); and 2) El Corral (Deli meats).

Key results were the sharing and exercising of tools for sustainable product design and development, Sustainable advertisement and communications campaigns and a 2018 calendar of activities for the implementation of the project. Representatives of the Government also committed to explore the development of a public green purchasing program in 2019.

In Nicaragua (Managua) on March 14, a workshop "Development, eco-design and promotion of sustainable products" was delivered. It was attended by 10 participants, of which 60% were represented by DELMOR company officials including the manager of marketing, production, innovation and development as well as environmental responsibility, 30% representative consultants remaining 10% university representative. . The product selected was mortadella.

Impact and Results

INDUSTRIAS UNION
In Peru, Unión wanted to improve the sustainability of a popular granola product. Local partners from Grupo GEA (National Cleaner Production Centre at CER) and BDD experts identified an opportunity to replace the non-recyclable packaging to biodegradable packaging certified to the EN 13432 standard. With anticipated 250,000 packets produced per year the change of packaging could have a significant impact on product’s sustainability by reducing waste going to landfills and oceans and having 10 tons less of CO2-equivalent. Millennial consumer focus group feedback shows a positive response to this new packaging.

A roadmap for 2019 includes:
- Replacing some ingredients for local ones to improve product’s carbon footprint (less CO2) along the value chain.
- Switching to compostable packaging.
- Targeting millennial for the new product under development
- Marketing of the new product following the UN Consumer Information Guidelines.


MACDEL
In Honduras, CICOMER and the BBD team worked with Grupo MacDel’s on its Citrus Mac, a multipurpose cleaner product. Following key result is the baseline analysis of current marketing strategy and the behavioural economics tool to design in store experiments that precede a sustainable market campaign design (supported by tmarketing expertise and the UN Consumer Information Guidelines).

A Roadmap for 2019 includes:
- Packaging: switch from non-recyclable bottles and single-use packaging to more sustainable options and smart re-use systems for the domestic and professional cleaning markets;
- Product formula: to source 100% natural, biodegradable, sustainably sourced and pH neutral ingredients;
- Certificates: to fulfil requirements to obtain the EcoCert standard, being the support of the marketing campaign and verification of their commitments;
- New manufacturing plant taking into account energy efficiency standards, equipment and renewable energy options.

DELMOR
In Nicaragua, The Cleaner Production Centre CPML and BBD team worked with sausages company Delmor who produce affordable meat protein products. Based on a baseline evaluation and hotspot analysis, opportunities for a more sustainable product were identified.

A roadmap for 2019 includes:
- Replacement of ingredients for healthier complements and materials or natural origin to extend the shelf life
- Implementation of the communication campaign on a sustainable product
- Switch to biodegradable packaging

Next steps and how to get involved

Among key results of this project is the overall recommendation to look in-depth into the eco-design of packaging which has great improvement potential.

If interested in building the first cluster of companies and experts engaged in sustainable packaging in LATIN AMERICA and willing to share their experiences and advance the agenda on this area, please contact info@wrforum.org