- Latin America / Caribbean
- Grupo GEA (Peru), CONADES (Honduras & Nicaragua), Thema1 and the Université de Toulouse.
Social impact communication, Developing and replicating sustainable lifestyles, including low-carbon lifestyles, Educating for sustainable lifestyles
Climate Change, Food systems, Education
Sectors of activity
Environmental Services, Consumer Goods, Education, Food & Beverage
Type of initiative
Capacity Building & Implementation, Education & Awareness Raising, Research, Analysis, Assessment
Type of lead actors
Government / public sector, Civil society
The project will work alongside Latin American retailers, suppliers and policy makers, to embed sustainable, low carbon thinking into new product development.
The project kicked off to a flying start in which an initial webinar was held to introduce the 42 participants from across the three nations and beyond to the concepts of sustainable project design and sustainability led advertising.
The webinar was followed up with a 3 day train-the-trainer event held at the venue of the Ministry of Environment in Lima, Peru in November. Here participants (retailers and local NGOs) learnt how to use established tools and methods to apply Sustainable Product Design to new product development (NPD) lines and learnt how to apply best practice for sustainability-led advertising for consumer goods via a ‘Consumer Information Lab’.
In Honduras (Tegucigalpa and San Pedro Sula) on March 12 and 13, workshops were delivered with a total of 22 participants. It was held with the participation of Government officials from the Ministry of Environment and CONADES, who is the point of contact for One Planet of the UN and governmental sponsor for the BBD project in Latin America; technicians from CICOMER, the local partner for the implementation of BBD in Honduras, international trainers and participants from two private companies, who were selected due to their presence in the national and regional markets, their own retail stores and investment potential: 1) Grupo MacDel (cleaning products); and 2) El Corral (Deli meats).
Key results were the sharing of tools for sustainable product design and development, Sustainable advertisement and communications campaigns and a 2018 calendar of activities for the implementation of the project. Representatives of the Government also committed to explore the development of a public green purchasing program in 2019. Companies developed exercises with their selected products for the project, which made the Workshop a practical exercise and better understanding of the benefits of the shared tools.
In Nicaragua (Managua) on March 14, a workshop "Development, eco-design and promotion of sustainable products" was delivered. It was attended by a total of 10 participants, of which 60% were represented by company officials attended by manager of marketing, production, innovation and development as well as environmental responsibility, 30% representative consultants remaining 10% university representative. Feedback from participants was positive and scored the workshop as very good.
Impact and Results
In Peru, Productos Unión wanted to improve the sustainability of a popular granola product. The local partners from Grupo GEA (National Cleaner Production Centre) and the BDD experts identified an opportunity to replace the non-recyclable packaging to biodegradable packaging certified to the EN 13432 standard. With an anticipated 250,000 packets produced each year the change of packaging could have a significant impact on the product’s sustainability through by reducing waste going to landfills and oceans and 10 tons less of CO2-equivalent. Implementation will take place in 2019 and will be the first of its kind in Latin America. Millennial consumer focus group feedback shows a positive response to this product. Replacing some of the ingredients will improve the product’s carbon footprint along the value chain reducing CO2 emissions. Marketing of the new product will follow the UN Consumer Information Guidelines based on the assessment done for the current packaging.
In Honduras, CICOMER and the BBD team worked with Grupo MacDel’s on its Citrus Mac, a multipurpose cleaner product. The following key results have been achieved:
• Packaging: the company has decided decision to switch from non-recyclable bottles and single-use packaging to biodegradable and smart re-use systems for the domestic and professional cleaning markets;
• Product formula: to source 100% natural, biodegradable, sustainably sourced and pH neutral ingredients;
• Baseline analysis of current marketing strategy and the behavioural economics tool uto design in store experiments that precede the sustainable market campaign design (supported by tailored marketing expertise and the UN Consumer Information Guidelines);
• Certificates: Preparation underway to fulfil requirements to obtain the EcoCert standard, being the support for their marketing campaign and verification of their commitment with the environment; and
• New manufacturing plant is being designed, taking into account energy efficiency standards, equipment and renewable energy options.
In Nicaragua, sausages company Delmor who produce affordable meat protein products have (with the help of the BBD experts and local partners) identified opportunities to make them more sustainable. Based on a baseline evaluation and hotspot analysis these include development of products, and opportunities to change product packaging to lengthen shelf life as well as using biodegradable plastics.
Next steps and how to get involved
Please contact Prof. Dr. Sonia Valdivia of the World Resources Forum for more information.